We spent 15 years building marketing data infrastructure. Then we made it smart.

Most platforms bolted AI onto messy data and called it innovation. We built the foundation first, structured, governed, and clean, so when we added AI, it actually knew what it was talking about.

Who We Are

TapClicks started in San Jose in 2009 because marketing teams were drowning in disconnected reports, spreadsheets, and platform logins that never told the same story twice. So we built the infrastructure to fix that first: a single, governed layer that could clean, normalize, and connect marketing data at scale.

That decade of unglamorous, foundational work is exactly why our AI works the way it should. It isn't guessing at messy inputs. It's reasoning over data that's already structured, which means the insights, dashboards, and recommendations it surfaces are ones your team can actually act on.

Today, agencies, brands, franchises, and enterprise marketing teams run their reporting on TapClicks because we treat data infrastructure as the product, not an afterthought.

Our goal is to continue to remove the friction between data and decision-making.

Babak Hedayati, CEO & Founder, TapClicks

How We Operate

The principles behind every dashboard, every connector, every conversation

We build products that work

Simple to use, without cutting corners on power. If it's hard to figure out, we haven't finished building it yet.

No fear, uncertainty, or doubt

We'd rather give you a straight answer about what our platform can and can't do than win you over with sales spin.

Every challenge is an opportunity

Marketing data is messy by nature. We see that as the whole reason our platform needs to exist.

We respect our people and partners

That includes our team, our customers, and everyone we build alongside. Good work happens when people feel valued.

We stay transparent

Roadmaps change and mistakes happen. We'd rather communicate early than let you find out the hard way.

We do honest business

No inflated claims, no roadmap features sold as if they're live today. Integrity is the baseline, not a selling point.

Leadership

Executive leadership

Babak Hedayati

CEO, Founder

Colby West

President, Co-Founder

Brie Engelson

VP, Products

Owen Davis

VP, Platform Engineering

Mark Zahar

VP, Strategic Sales

Pierre-Luc Soucy

VP, Customer Solutions & Data Engineering

Michael Mertz

VP, Marketing

Rhonda Canino

VP, Revenue and Customer Success

FAQ

Common questions about TapClicks

What is TapClicks?
TapClicks is an AI-powered marketing intelligence and reporting platform. It connects marketing data from thousands of sources into one governed system so agencies, brands, franchises, and enterprise teams can build dashboards, generate reports, and surface AI-driven insights without stitching data together by hand.

When was TapClicks founded, and where is it headquartered?
TapClicks was founded in 2009 and is headquartered in San Jose, California.

Who is the CEO of TapClicks?
Babak Hedayati is the CEO and founder of TapClicks.

What makes TapClicks different from other marketing reporting tools?
Most reporting tools connect to your data and stop there. TapClicks spent over a decade building a structured, governed data layer underneath its platform, so the AI features built on top of it, like dashboard creation, insights agents, and Ask Your Dashboard, work with clean data instead of guessing at messy inputs.

Who does TapClicks serve?
TapClicks serves marketing agencies, brands, franchises, media companies, and enterprise teams that need to unify reporting across many clients, locations, or channels at once.

Together, we can move mountains

We're a team of builders, data nerds, and marketers who got tired of watching great campaigns get buried under bad reporting. If that sounds like your kind of problem to solve, we're hiring.